{"id":18503,"date":"2024-02-14T10:21:00","date_gmt":"2024-02-14T08:21:00","guid":{"rendered":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/?p=18503"},"modified":"2024-02-29T10:23:49","modified_gmt":"2024-02-29T08:23:49","slug":"midjourney-i-nove-formaty-jak-pracujeme-na-kampanich","status":"publish","type":"post","link":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/midjourney-i-nove-formaty-jak-pracujeme-na-kampanich\/","title":{"rendered":"Midjourney i nov\u00e9 form\u00e1ty. Jak pracujeme na kampan\u00edch?"},"content":{"rendered":"\n

Testujeme, kter\u00e9 form\u00e1ty reklamy v n\u00e1borech funguj\u00ed a jak na n\u011b uchaze\u010di reaguj\u00ed. Tentokr\u00e1t p\u0159i\u0161el na \u0159adu popul\u00e1rn\u00ed carousel. Funguje i u HR kampan\u00ed?  <\/p>\n\n\n\n

Hrajeme si s texty, ale i s form\u00e1ty reklamy. To, jak naserv\u00edrujeme u\u017eivatel\u016fm p\u0159\u00edle\u017eitost ke zm\u011bn\u011b kari\u00e9ry, je \u010dasto rozhoduj\u00edc\u00ed. Klasick\u00fd form\u00e1t, video nebo carousel? Zkou\u0161\u00edme v\u0161e, proto\u017ee jen tak z\u00edsk\u00e1me nejlep\u0161\u00ed v\u00fdsledky. Ale co kdy\u017e m\u00e1 nab\u00edzen\u00e1 pozice tolik benefit\u016f, \u017ee se nevejdou do klasick\u00e9ho jednoho banneru? \u0160imon u klienta Ho\u0161ek Motor vyzkou\u0161el carousel a na pomoc si vzal i obl\u00edben\u00e9 Midjourney. Jak to dopadlo?<\/p>\n\n\n\n

<\/div>\n\n\n\n

Midjourney+carousel+skv\u011bl\u00e9 texty = 119 K\u010d vypln\u011bn\u00ed dotazn\u00edku<\/h2>\n\n\n\n

AI je na\u0161\u00edm velk\u00fdm pomocn\u00edkem. Minule jsme porovn\u00e1vali v\u00fdstupy z fotobank vs. DALL-E<\/a>. Tentokr\u00e1t si uk\u00e1\u017eeme, jak\u00e9 v\u00fdsledky z\u00edskala grafika z Midjourney. Tu jsme porovn\u00e1vali s bannery, jejich\u017e z\u00e1kladem byly fotky dodan\u00e9 klientem.\u00a0<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Pro\u010d Midjourney? \u010casto realisti\u010dt\u011bj\u0161\u00ed v\u00fdstup oproti DALL-E, v\u011bt\u0161\u00ed \u00faspora \u010dasu, vy\u0161\u0161\u00ed \u0161ance na vygenerov\u00e1n\u00ed v\u011bt\u0161\u00edho mno\u017estv\u00ed grafik, kter\u00e9 budou pro kampa\u0148 vhodn\u00e9.<\/p>\n\n\n\n

P\u0159i nasazen\u00ed grafiky z materi\u00e1l\u016f dodan\u00fdch klientem v klasick\u00e9m form\u00e1tu jsme zaznamenali v\u00fdsledek: 362 K\u010d\/vypln\u011bn\u00fd dotazn\u00edk. To nen\u00ed dobr\u00e9. <\/p>\n\n\n\n

Kde byl probl\u00e9m? Pr\u016fm\u011brn\u00e1 grafika, mnoho textu. Scrolluj\u00edc\u00edho u\u017eivatele grafika nem\u00e1 \u0161anci zachytit, zaujmout, snadno ji p\u0159ehl\u00e9dne (i proto je cena za konverzi tak vysok\u00e1).<\/p>\n\n\n\n

<\/div>\n\n\n\n

Carousel nen\u00ed vhodn\u00fd jen pro e-shopy<\/h2>\n\n\n\n

Carousel si \u010dasto spoj\u00edte s prezentac\u00ed zbo\u017e\u00ed e-shop\u016f, v\u00fdhodou je \u017ee ka\u017ed\u00fd banner odkazuje na jinou URL. Tuto funkci my nevyu\u017e\u00edv\u00e1me, za to pomoc\u00ed carouselu vypr\u00e1v\u00edme p\u0159\u00edb\u011bh nebo ukazujeme hlavn\u00ed v\u00fdhody p\u0159\u00edle\u017eitosti, kter\u00e9 by se do jednoho banneru \u201cneve\u0161ly\u201d. <\/p>\n\n\n\n

V\u00fdhody carouselu:<\/p>\n\n\n\n

    \n
  • komunikace v\u0161ech prodejn\u00edch argument\u016f (u n\u00e1s benefit\u016f) v jedn\u00e9 reklam\u011b,<\/li>\n\n\n\n
  • kompaktnost: sta\u010d\u00ed vybrat sjednocuj\u00edc\u00ed prvek, kter\u00fd doprov\u00e1z\u00ed u\u017eivatelovo oko od prvn\u00edho vizu\u00e1lu a\u017e do posledn\u00edho,<\/li>\n\n\n\n
  • vy\u0161\u0161\u00ed engagement reklamy: u\u017eivatel str\u00e1v\u00ed del\u0161\u00ed \u010das zhodnocen\u00edm inzer\u00e1tu a m\u00e1 vy\u0161\u0161\u00ed \u0161anci na dokon\u010den\u00ed konverze.\u00a0<\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    A v\u00fdsledek?<\/h2>\n\n\n\n

    D\u00edky form\u00e1tu carouselu se n\u00e1m u klienta Ho\u0161ek Motors poda\u0159ilo st\u00e1hnout cenu za vypln\u011bn\u00ed dotazn\u00edku z p\u016fvodn\u00edch 362 K\u010d na 119 K\u010d<\/strong>. <\/p>\n\n\n\n

    Klient nav\u00edc z\u00edskal 40 kvalifikovan\u00fdch uchaze\u010d\u016f vhodn\u00fdch k osloven\u00ed.<\/p>\n\n\n\n

    Chcete n\u00e1m sv\u011b\u0159it sv\u016fj n\u00e1bor? Spolehn\u011bte se na na\u0161\u00ed garanci. Pokud v\u00e1m nenajdeme 9 lid\u00ed do 90 dn\u00ed, pracujeme zdarma. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Testujeme, kter\u00e9 form\u00e1ty reklamy v n\u00e1borech funguj\u00ed a jak na n\u011b uchaze\u010di reaguj\u00ed. Tentokr\u00e1t p\u0159i\u0161el na \u0159adu popul\u00e1rn\u00ed carousel. Funguje i u HR kampan\u00ed?   Hrajeme si s texty, ale i s form\u00e1ty reklamy. To, jak naserv\u00edrujeme u\u017eivatel\u016fm p\u0159\u00edle\u017eitost ke zm\u011bn\u011b kari\u00e9ry, je \u010dasto rozhoduj\u00edc\u00ed. Klasick\u00fd form\u00e1t, video nebo carousel? Zkou\u0161\u00edme v\u0161e, proto\u017ee jen tak z\u00edsk\u00e1me […]<\/p>\n","protected":false},"author":11,"featured_media":18507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131,129],"tags":[],"class_list":["post-18503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firemni-kultura","category-tipy"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/18503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/comments?post=18503"}],"version-history":[{"count":0,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/18503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media\/18507"}],"wp:attachment":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media?parent=18503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/categories?post=18503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/tags?post=18503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}