{"id":18348,"date":"2024-01-31T14:13:23","date_gmt":"2024-01-31T12:13:23","guid":{"rendered":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/?p=18348"},"modified":"2024-02-09T14:14:48","modified_gmt":"2024-02-09T12:14:48","slug":"ai-neuniklo-ani-naborum-fotobanka-vs-dall-e-poprve","status":"publish","type":"post","link":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/ai-neuniklo-ani-naborum-fotobanka-vs-dall-e-poprve\/","title":{"rendered":"AI neuniklo ani n\u00e1bor\u016fm. Fotobanka vs. DALL-E poprv\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">AI boom u\u017e asi ani nevn\u00edm\u00e1me, je ho pln\u00fd internet. Kdo je\u0161t\u011b nevyzkou\u0161el ChatGPT, jako by ani nebyl. Jak um\u011blou inteligenci zakomponovat do n\u00e1bor\u016f z pozice agentury? Otestovali jsme, jak bude reagovat facebookov\u00e9 publikum na obr\u00e1zky z AI v na\u0161ich n\u00e1borov\u00fdch kampan\u00edch.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-1\">DALL-E v rukou marke\u0165\u00e1ka<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI otev\u00edr\u00e1 dve\u0159e do nov\u00e9 \u00e9ry marketingu, kde se nemus\u00edte spol\u00e9hat na fotografie z fotobank, ale m\u016f\u017eete vytv\u00e1\u0159et pln\u011b p\u0159izp\u016fsoben\u00fd vizu\u00e1ln\u00ed obsah, kter\u00fd va\u0161e c\u00edlovka ocen\u00ed. Mus\u00edme uznat, \u017ee hr\u00e1t si s AI n\u00e1s bav\u00ed. Aplikaci DALL-E jsme v Prodator vyu\u017eili v kampan\u00edch pro \u0159idi\u010de a sledovali, jak se vizu\u00e1l\u016fm bude da\u0159it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A co fotobanky? Od t\u011bch pomalu upou\u0161t\u00edme, proto\u017ee:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>si nem\u016f\u017eeme obr\u00e1zek p\u0159izp\u016fsobit sv\u00fdm pot\u0159eb\u00e1m,<\/li>\n\n\n\n<li>je \u010dasto rozpoznateln\u00e9, \u017ee se nejedn\u00e1 o fotku z rukou firemn\u00edho fotografa.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Fotobanky jsou i p\u0159esto s AI jedna ruka. V\u011bd\u011bli jste, \u017ee firma OpenAI, kter\u00e1 provozuje gener\u00e1tor Dall-E 2 potvrdila, \u017ee si od fotobanky Shutterstock zakoupila licenci na obr\u00e1zky, na kter\u00fdch software tr\u00e9novala? Dokonce spolu uzav\u0159eli partnerstv\u00ed s vyhl\u00eddkou do budoucna, kdy by m\u011blo b\u00fdt mo\u017en\u00e9 generovat obr\u00e1zky p\u0159\u00edmo ve fotobance.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-2\">Dokonal\u00fd prompt, kter\u00fd dod\u00e1 kampani \u0161\u0165\u00e1vu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S v\u00fdvojem AI se u\u010d\u00edme za pochodu i my, zad\u00e1va\u010di prompt\u016f. Mouchy obr\u00e1zk\u016f z AI vn\u00edm\u00e1me v generov\u00e1n\u00ed \u201cdokonal\u00fdch\u201d lid\u00ed se svaly, nep\u0159irozen\u00fdm op\u00e1len\u00edm nebo perfektn\u011b hust\u00fdmi a uhlazen\u00fdmi vlasy. Tady se d\u00e1 nap\u00e1chat mnoho \u0161kody. Pokud ale zad\u00e1te \u0161ikovn\u00fd prompt, dokonalost je pry\u010d a dostanete v\u00fdsledek, kter\u00fd nerozezn\u00e1te od skute\u010dn\u00e9 fotografie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porovnejte sami.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obchodn\u00edk s fotovoltaikou: listopad 2023 vs. leden 2023.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/DALL\u00b7E-2023-12-08-11.08.02-An-older-bald-European-man-in-his-late-50s-dressed-casually-in-jeans-and-a-t-shirt-standing-at-a-photovoltaic-solar-panel-system.-He-portrays-a-rel-1.jpg\" alt=\"\" class=\"wp-image-18352\" srcset=\"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/DALL\u00b7E-2023-12-08-11.08.02-An-older-bald-European-man-in-his-late-50s-dressed-casually-in-jeans-and-a-t-shirt-standing-at-a-photovoltaic-solar-panel-system.-He-portrays-a-rel-1.jpg 768w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/DALL\u00b7E-2023-12-08-11.08.02-An-older-bald-European-man-in-his-late-50s-dressed-casually-in-jeans-and-a-t-shirt-standing-at-a-photovoltaic-solar-panel-system.-He-portrays-a-rel-1-24x24.jpg 24w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/DALL\u00b7E-2023-12-08-11.08.02-An-older-bald-European-man-in-his-late-50s-dressed-casually-in-jeans-and-a-t-shirt-standing-at-a-photovoltaic-solar-panel-system.-He-portrays-a-rel-1-48x48.jpg 48w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/DALL\u00b7E-2023-12-08-11.08.02-An-older-bald-European-man-in-his-late-50s-dressed-casually-in-jeans-and-a-t-shirt-standing-at-a-photovoltaic-solar-panel-system.-He-portrays-a-rel-1-96x96.jpg 96w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/DALL\u00b7E-2023-12-08-11.08.02-An-older-bald-European-man-in-his-late-50s-dressed-casually-in-jeans-and-a-t-shirt-standing-at-a-photovoltaic-solar-panel-system.-He-portrays-a-rel-1-150x150.jpg 150w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/DALL\u00b7E-2023-12-08-11.08.02-An-older-bald-European-man-in-his-late-50s-dressed-casually-in-jeans-and-a-t-shirt-standing-at-a-photovoltaic-solar-panel-system.-He-portrays-a-rel-1-300x300.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/jirkaprodator_Young_handsome_photovoltaic_salesman_in_the_field_5372d494-10fe-4b95-a380-bb54ad94c612-1.jpg\" alt=\"\" class=\"wp-image-18353\" srcset=\"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/jirkaprodator_Young_handsome_photovoltaic_salesman_in_the_field_5372d494-10fe-4b95-a380-bb54ad94c612-1.jpg 768w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/jirkaprodator_Young_handsome_photovoltaic_salesman_in_the_field_5372d494-10fe-4b95-a380-bb54ad94c612-1-24x24.jpg 24w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/jirkaprodator_Young_handsome_photovoltaic_salesman_in_the_field_5372d494-10fe-4b95-a380-bb54ad94c612-1-48x48.jpg 48w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/jirkaprodator_Young_handsome_photovoltaic_salesman_in_the_field_5372d494-10fe-4b95-a380-bb54ad94c612-1-96x96.jpg 96w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/jirkaprodator_Young_handsome_photovoltaic_salesman_in_the_field_5372d494-10fe-4b95-a380-bb54ad94c612-1-150x150.jpg 150w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/jirkaprodator_Young_handsome_photovoltaic_salesman_in_the_field_5372d494-10fe-4b95-a380-bb54ad94c612-1-300x300.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-link-color wp-elements-3\">AI u klient\u016f Prodator<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CEVA Logistics<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i startu kampan\u011b jsme narazili na mal\u00fd z\u00e1drhel, nem\u011bli jsme dostate\u010dn\u00e9 mno\u017estv\u00ed vizu\u00e1l\u016f, proto jsme ud\u011blali mal\u00fd test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V prvn\u00ed f\u00e1zi kampan\u011b jsme s\u00e1hli po jistot\u011b &#8211; fotobance. Kampani se sice da\u0159ilo, ale pot\u0159ebovali jsme grafiku, kter\u00e1 p\u0159it\u00e1hne v\u00edce pozornosti a zv\u00fd\u0161\u00ed proklikovost reklamy (a t\u00edm zv\u00fd\u0161\u00ed \u0161anci vypln\u011bn\u00ed dotazn\u00edku).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na \u0159adu proto p\u0159i\u0161el DALL-E. A v\u00fdsledek?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky nasazen\u00ed grafiky, jeho\u017e podkladem byl obr\u00e1zek vygenerovan\u00fd AI jsme dos\u00e1hli n\u011bkolika n\u00e1sobn\u00e9ho zv\u00fd\u0161en\u00ed proklikovosti reklamy. Obr\u00e1zek z fotobanky zaznamenal m\u00edru prokliku 1 %, zat\u00edmco obr\u00e1zek z <strong>AI par\u00e1dn\u00edch<\/strong> <strong>7 %<\/strong>. Cenu za proklik reklamy jsme <strong>stla\u010dili dokonce o 5 k\u010d<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fotobanka vs. DALL-E. Co \u0159\u00edk\u00e1te?&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1875\" height=\"1875\" src=\"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3a-1.jpg\" alt=\"\" class=\"wp-image-18350\" srcset=\"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3a-1.jpg 1875w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3a-1-768x768.jpg 768w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3a-1-1536x1536.jpg 1536w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3a-1-24x24.jpg 24w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3a-1-48x48.jpg 48w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3a-1-96x96.jpg 96w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3a-1-150x150.jpg 150w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3a-1-300x300.jpg 300w\" sizes=\"(max-width: 1875px) 100vw, 1875px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1875\" height=\"1875\" src=\"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3-1.jpg\" alt=\"\" class=\"wp-image-18349\" srcset=\"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3-1.jpg 1875w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3-1-768x768.jpg 768w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3-1-1536x1536.jpg 1536w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3-1-24x24.jpg 24w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3-1-48x48.jpg 48w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3-1-96x96.jpg 96w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3-1-150x150.jpg 150w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/CEVA_Logistic_23_11_3-1-300x300.jpg 300w\" sizes=\"(max-width: 1875px) 100vw, 1875px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gruber Logistics<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1875\" height=\"1875\" src=\"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/Gruber_23_12_3-kopie-3.jpg\" alt=\"\" class=\"wp-image-18351\" srcset=\"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/Gruber_23_12_3-kopie-3.jpg 1875w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/Gruber_23_12_3-kopie-3-768x768.jpg 768w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/Gruber_23_12_3-kopie-3-1536x1536.jpg 1536w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/Gruber_23_12_3-kopie-3-24x24.jpg 24w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/Gruber_23_12_3-kopie-3-48x48.jpg 48w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/Gruber_23_12_3-kopie-3-96x96.jpg 96w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/Gruber_23_12_3-kopie-3-150x150.jpg 150w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/Gruber_23_12_3-kopie-3-300x300.jpg 300w\" sizes=\"(max-width: 1875px) 100vw, 1875px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">U \u0159idi\u010d\u016f kamion\u016f z\u016fstaneme. Tentokr\u00e1t bez porovn\u00e1n\u00ed fotobanky vs, DALL-E. Celou kampa\u0148 jsme postavili s pomoc\u00ed vizu\u00e1l\u016f z AI.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fdsledky klienta byly opravdu rekordn\u00ed. Zvolili jsme dobr\u00e9 na\u010dasov\u00e1n\u00ed, marketingov\u00fd argument i grafiku. Reklamu n\u00e1m chv\u00e1lili i u\u017eivatel\u00e9 Facebooku, co\u017e n\u00e1m potvrdilo to, co jsme u\u017e d\u00e1vno v\u011bd\u011bli. AI budeme v kampan\u00edch pou\u017e\u00edvat st\u00e1le v\u00edce.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uva\u017eujete, \u017ee p\u016fjdete do spolupr\u00e1ce s n\u00e1mi? Na\u0161i klienti se nemus\u00ed ni\u010deho ob\u00e1vat. Ano, AI je prozat\u00edm \u201c\u0161ed\u00e1 z\u00f3na\u201d, ale v p\u0159\u00edpad\u011b pou\u017eit\u00ed obr\u00e1zku vygenerovan\u00fdch z placen\u00fdch verz\u00ed je komer\u010dn\u00ed u\u017eit\u00ed zcela bez probl\u00e9m\u016f. Obavy z licenc\u00ed a pou\u017e\u00edv\u00e1n\u00ed AI jsou tedy zbyte\u010dn\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A jak pracujete s AI vy?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI boom u\u017e asi ani nevn\u00edm\u00e1me, je ho pln\u00fd internet. Kdo je\u0161t\u011b nevyzkou\u0161el ChatGPT, jako by ani nebyl. Jak um\u011blou inteligenci zakomponovat do n\u00e1bor\u016f z pozice agentury? Otestovali jsme, jak bude reagovat facebookov\u00e9 publikum na obr\u00e1zky z AI v na\u0161ich n\u00e1borov\u00fdch kampan\u00edch.&nbsp; DALL-E v rukou marke\u0165\u00e1ka AI otev\u00edr\u00e1 dve\u0159e do nov\u00e9 \u00e9ry marketingu, kde se [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":18354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135,156,129],"tags":[],"class_list":["post-18348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-media","category-tipy"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/18348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/comments?post=18348"}],"version-history":[{"count":0,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/18348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media\/18354"}],"wp:attachment":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media?parent=18348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/categories?post=18348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/tags?post=18348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}