{"id":17186,"date":"2023-10-27T12:28:32","date_gmt":"2023-10-27T10:28:32","guid":{"rendered":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/?p=17186"},"modified":"2023-10-30T14:24:47","modified_gmt":"2023-10-30T12:24:47","slug":"interni-a-externi-hr-marketing-a-proc-me-to-ma-zajimat","status":"publish","type":"post","link":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/interni-a-externi-hr-marketing-a-proc-me-to-ma-zajimat\/","title":{"rendered":"Intern\u00ed a Extern\u00ed HR marketing a pro\u010d m\u011b to m\u00e1 zaj\u00edmat?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Co je HR marketing jsme si \u0159ekli v p\u0159edch\u00e1zej\u00edc\u00edm \u010dl\u00e1nku. Co ale mnoho lid\u00ed netu\u0161\u00ed je, \u017ee se d\u011bl\u00ed na<strong> intern\u00ed, extern\u00ed a dokonce interaktivn\u00ed HR marketing<\/strong>. Je to d\u016fle\u017eit\u00e9 v\u011bd\u011bt a zaj\u00edmat se o to? Ano je, a to p\u0159edev\u0161\u00edm proto, \u017ee se v\u00e1s v\u0161echny tyto discipl\u00edny jako zam\u011bstnavatele t\u00fdkaj\u00ed a m\u011bl byste je zvl\u00e1dat na jedni\u010dku, abyste tou jedni\u010dkou byl i vy!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ji\u017e jsme si \u0159ekli, \u017ee firmy mezi sebou bojuj\u00ed o talenty s konkurenc\u00ed. Aby tyto talenty z\u00edskaly, mus\u00ed m\u00edt takovou nab\u00eddku, kter\u00e1 potenci\u00e1ln\u00ed kandid\u00e1ty oslov\u00ed. A jsme u extern\u00edho person\u00e1ln\u00edho marketingu, kter\u00fd se v\u011bnuje p\u0159edev\u0161\u00edm potenci\u00e1ln\u00edm uchaze\u010d\u016fm a komunikaci sm\u011brem ven.\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">Klasick\u00e1 inzerce je pas\u00e9, bu\u010fte autenti\u010dt\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nesoust\u0159e\u010fte se ale pouze na jednotliv\u00e9 atributy nab\u00eddky jako je mzda, n\u00e1pl\u0148 pr\u00e1ce a v\u00fd\u010det benefit\u016f &#8211; tomu se v\u011bnuje <strong>klasick\u00e1 inzerce<\/strong>. Vy m\u00e1te jedine\u010dnou mo\u017enost zv\u00fd\u0161it svou atraktivitu jako\u017eto zam\u011bstnavatele nejen na trhu pr\u00e1ce, ale p\u0159edev\u0161\u00edm na <strong>soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong>. Dostanete se do podv\u011bdom\u00ed lid\u00ed a m\u00e1te \u0161anci zanechat jedine\u010dn\u00fd dojem. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sv\u00e9mu person\u00e1ln\u00edmu odd\u011blen\u00ed byste tedy m\u011bli kl\u00e1st na srdce, \u017ee z\u00edsk\u00e1v\u00e1n\u00ed a v\u00fdb\u011br zam\u011bstnanc\u016f je jejich dominantou a oni by m\u011bli hledat inovativn\u00ed zp\u016fsoby, jak se co nejatraktivn\u011bji prezentovat. M\u016f\u017ee j\u00edt o styl komunikace v reklamn\u00edm textu nebo inzer\u00e1tu, ale tak\u00e9 o nev\u0161edn\u00ed zp\u016fsoby inzerce jako je den zam\u011bstnance X v na\u0161\u00ed spole\u010dnosti, a to v r\u00e1mci atraktivn\u00edho <strong>video form\u00e1tu<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V dne\u0161n\u00ed dob\u011b, kter\u00e1 je p\u0159ehlcen\u00e1 mno\u017estv\u00edm informac\u00ed a p\u0159edev\u0161\u00edm dezinformac\u00ed je mnoha pr\u016fzkumy dok\u00e1z\u00e1no, \u017ee na u\u017eivatele na soci\u00e1ln\u00edch s\u00edt\u00edch nej\u00fa\u010dinn\u011bji funguje obsah, kter\u00fd je <strong>autentick\u00fd<\/strong>. V\u011bnujte proto pozornost va\u0161im soci\u00e1ln\u00edm s\u00edt\u00edm a dejte si z\u00e1le\u017eet na tom, aby obsah, kter\u00fd tvo\u0159\u00edte m\u011bl <strong>p\u0159idanou hodnotu<\/strong> pro potenci\u00e1ln\u00edho kandid\u00e1ta. Zaj\u00edmejte se o to, co by takov\u00fd kandid\u00e1t cht\u011bl v\u011bd\u011bt o v\u00e1s jako <strong>zam\u011bstnavateli, o firemn\u00ed kultu\u0159e<\/strong>, o misi va\u0161\u00ed spole\u010dnosti. S t\u00edmto p\u0159em\u00fd\u0161len\u00edm d\u00e1vejte dohromady strategii na soci\u00e1ln\u00edch s\u00edt\u00edch.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak jinak m\u016f\u017eete oslovit potenci\u00e1ln\u00ed talenty, ne\u017e na soci\u00e1ln\u00edch s\u00edt\u00edch? T\u0159eba:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nato\u010dte n\u00e1borov\u00e9 video a pokud m\u00e1te siln\u00fd brand, kter\u00fd lid\u00e9 sami vyhled\u00e1vaj\u00ed, vlo\u017ete si ho na sv\u00e9 webov\u00e9 \u010di kari\u00e9rn\u00ed str\u00e1nky.&nbsp;<\/li>\n\n\n\n<li>\u00da\u010dastn\u011bte se pracovn\u00edch a studentsk\u00fdch veletrh\u016f, kde svou firmu p\u0159edstav\u00edte v tom nejlep\u0161\u00edm sv\u011btle a dost mo\u017en\u00e1 do n\u00ed z\u00edsk\u00e1te ne jednu novou tv\u00e1\u0159.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Do extern\u00edho HR marketingu pat\u0159\u00ed tak\u00e9 budov\u00e1n\u00ed zam\u011bstnavatelsk\u00e9 zna\u010dky, kterou nen\u00ed radno podce\u0148ovat. Je d\u016fle\u017eit\u00e9 vytv\u00e1\u0159et si dobrou pov\u011bst a jm\u00e9no na pracovn\u00edm trhu. Vezm\u011bte si, pokud to bude opa\u010dn\u011b a vy budete jako zam\u011bstnavatel vn\u00edm\u00e1n negativn\u011b, pom\u016f\u017ee V\u00e1m pak kampa\u0148 na Facebooku? \u010c\u00e1ste\u010dn\u011b ano, ale zdaleka nebude tak \u00fasp\u011b\u0161n\u00e1, aby si nab\u00eddku mezi sebou lid\u00e9 r\u00e1di sd\u00edleli.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poda\u0159ilo se v\u00e1m ulovit ty nejlep\u0161\u00ed talenty? Gratulujeme! Ale t\u00edm to nekon\u010d\u00ed, naopak <strong>tvrd\u00e1 pr\u00e1ce teprve za\u010d\u00edn\u00e1<\/strong>. Te\u010f je va\u0161\u00edm \u00fakolem postarat se o to, aby u v\u00e1s takov\u00ed lid\u00e9 byli spokojen\u00ed a nad zm\u011bnou ani nep\u0159em\u00fd\u0161leli. Intern\u00ed HR marketing se tedy v\u011bnuje st\u00e1vaj\u00edc\u00edm zam\u011bstnanc\u016fm a komunikaci uvnit\u0159 firmy.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">M\u00e1te n\u00e1stupy? Skv\u011bl\u00e9! A um\u00edte si lidi udr\u017eet?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak se postarat o to, abyste si takov\u00e9 lidi udr\u017eeli? Prvn\u00edm a t\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edm bodem je jedno prost\u00e9 pravidlo: Nikdy neslibujte uchaze\u010di n\u011bco, co n\u00e1sledn\u011b nem\u016f\u017eete splnit. To se v\u00e1m hrav\u011b postar\u00e1 o nar\u016fstaj\u00edc\u00ed fluktuaci, a to v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b nechcete. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1le se mus\u00edte postarat o to, abyste maxim\u00e1ln\u011b uspokojili jejich pot\u0159eby a po\u017eadavky. P\u0159edstavte si, \u017ee m\u00e1te ve firm\u011b jen spokojen\u00e9 zam\u011bstnance. Co to pro v\u00e1s znamen\u00e1? P\u0159edev\u0161\u00edm sn\u00ed\u017een\u00ed fluktuace a stabilizace st\u00e1vaj\u00edc\u00edch zam\u011bstnanc\u016f ve firm\u011b. Pr\u00e1v\u011b <strong>spokojen\u00ed zam\u011bstnanci v\u00e1m mohou pomoci v budov\u00e1n\u00ed dobr\u00e9ho jm\u00e9na<\/strong>. Probl\u00e9mem ale je, \u017ee spokojen\u00ed lid\u00e9 va\u0161e zam\u011bstnavatelsk\u00e9 jm\u00e9no nebudou sd\u00edlet s ostatn\u00edmi, pokud k tomu nebudou pat\u0159i\u010dn\u011b motivov\u00e1ni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A je tu dal\u0161\u00ed challenge pro v\u00e1s, vymyslet zp\u016fsob jak\u00fdm sv\u00e9<strong> lidi namotivujete, aby \u0161\u00ed\u0159ili va\u0161e dobr\u00e9 jm\u00e9no d\u00e1l.<\/strong> M\u016f\u017eete vymyslet motiva\u010dn\u00ed sout\u011b\u017ee nebo nap\u0159. \u017didle pro kamar\u00e1da (nap\u0159. <strong>bonus 10 000 K\u010d<\/strong> dostane ten, kdo do firmy p\u0159ivede sv\u00e9ho zn\u00e1m\u00e9ho a ten pro vyplacen\u00ed bonusu mus\u00ed vydr\u017eet min. zku\u0161ebn\u00ed dobu).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U spokojen\u00fdch zam\u011bstnanc\u016f tak\u00e9 m\u016f\u017eete zaznamenat vy\u0161\u0161\u00ed zainteresovanost, oddanost, ob\u011btavost a loajalitu. V\u0161echny tyto kroky v\u00e1m z dlouhodob\u00e9ho hlediska mohou pomoci sn\u00ed\u017eit n\u00e1klady na n\u00e1borov\u00e9 procesy a offboardingy, kter\u00e9 jsou zp\u016fsobeny vysokou fluktuac\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak toho ale dos\u00e1hnout? <strong>Ptejte se.<\/strong> Je n\u00e1m jasn\u00e9, \u017ee pokud jste firma o 200 zam\u011bstnanc\u00edch, nep\u016fjdete a nebudete se jednoho po druh\u00e9m pt\u00e1t, jak jsou ve firm\u011b spokojen\u00ed, co jim vad\u00ed, chyb\u00ed a kde vid\u00ed prostor pro zlep\u0161en\u00ed. To by nebylo efektivn\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u016f\u017eete ale vytvo\u0159it <strong>dotazn\u00edk,<\/strong> kter\u00fd roze\u0161lete mezi v\u0161echny sv\u00e9 zam\u011bstnance. Po jeho vyhodnocen\u00ed se v\u00e1m naskytne nov\u00fd pohled na to, v \u010dem jste siln\u00ed, v \u010dem slab\u00ed a na \u010dem byste m\u011bl jako zam\u011bstnavatel zapracovat, abyste pro sv\u00e9 zam\u011bstnance byl v\u017edy \u010d\u00edslo jedna!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159eba zjist\u00edte, \u017ee proces adaptace je pro nov\u011b p\u0159\u00edchoz\u00ed jedince nedostate\u010dn\u00fd nebo \u017ee m\u00e1te firmu plnou lid\u00ed, kte\u0159\u00ed prahnou po tom se vzd\u011bl\u00e1vat a vy jim to neumo\u017e\u0148ujete. V\u011b\u0159te, \u017ee intern\u00ed dotazn\u00edky v\u00e1m rozhodn\u011b pomohou otev\u0159\u00edt o\u010di a nehl\u00e9dnout na svou firmu z pohledu sv\u00fdch zam\u011bstnanc\u016f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upozor\u0148ujeme, \u017ee <strong>dotazn\u00edky by m\u011bli b\u00fdt v\u017edy anonymn\u00ed,<\/strong> a to p\u0159edev\u0161\u00edm proto, \u017ee se lid\u00e9 v\u00edce otev\u0159ou a budou up\u0159\u00edmn\u00ed. Nebudou m\u00edt strach, \u017ee a\u017e se k v\u00e1m dotazn\u00edk dostane, p\u016fjdou ihned na kobere\u010dek.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bli byste se v\u011bnovat jen extern\u00edmu nebo jen intern\u00edmu HR marketingu? Odpov\u011b\u010f je jednoduch\u00e1, jako zam\u011bstnavatel, kter\u00fd chce usp\u011bt a b\u00fdt jedni\u010dkou se mus\u00edte v\u011bnovat ob\u011bma t\u011bmto discipl\u00edn\u00e1m.\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">Co je to interaktivn\u00ed HR marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se v\u00e1m je poda\u0159\u00ed propojit, jde o interaktivn\u00ed HR marketing. Ten je velmi slo\u017eit\u011b ovlivniteln\u00fd, proto\u017ee zam\u011bstnanci, a\u0165 u\u017e v\u011bdom\u011b \u010di nev\u011bdom\u011b, ovliv\u0148uj\u00ed svou ka\u017edodenn\u00ed komunikac\u00ed kulturu a hodnoty va\u0161\u00ed spole\u010dnosti.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je ale jen na V\u00e1s jak\u00fd zam\u011bstnavatel budete, jestli ten co od ostatn\u00edch \u010dek\u00e1 v\u00fdsledky a jen bere a nebo ten, kter\u00fd se o sv\u00e9 lidi ve firm\u011b zaj\u00edm\u00e1 a usiluje o jejich spokojenost, proto\u017ee moc dob\u0159e v\u00ed, \u017ee bez nich by nebyl t\u00edm, \u010d\u00edm je dnes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A co v\u00e1s \u010dek\u00e1 p\u0159\u00ed\u0161t\u011b? Dostanete <strong>10 tip\u016f, jak vytvo\u0159it intern\u00ed dotazn\u00edk pro sv\u00e9 zam\u011bstnance a vyt\u011b\u017eit z n\u011bj maximum! <\/strong>Nev\u00e1hejte n\u00e1s proto odeb\u00edrat!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co je HR marketing jsme si \u0159ekli v p\u0159edch\u00e1zej\u00edc\u00edm \u010dl\u00e1nku. Co ale mnoho lid\u00ed netu\u0161\u00ed je, \u017ee se d\u011bl\u00ed na intern\u00ed, extern\u00ed a dokonce interaktivn\u00ed HR marketing. Je to d\u016fle\u017eit\u00e9 v\u011bd\u011bt a zaj\u00edmat se o to? Ano je, a to p\u0159edev\u0161\u00edm proto, \u017ee se v\u00e1s v\u0161echny tyto discipl\u00edny jako zam\u011bstnavatele t\u00fdkaj\u00ed a m\u011bl byste je [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":17188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133,135,129],"tags":[],"class_list":["post-17186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr","category-marketing","category-tipy"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/17186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/comments?post=17186"}],"version-history":[{"count":0,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/17186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media\/17188"}],"wp:attachment":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media?parent=17186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/categories?post=17186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/tags?post=17186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}