{"id":16001,"date":"2023-08-23T10:35:25","date_gmt":"2023-08-23T08:35:25","guid":{"rendered":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/?p=16001"},"modified":"2023-10-17T20:46:22","modified_gmt":"2023-10-17T18:46:22","slug":"hr-marketing-jak-oslovit-talenty-ktere-tradicni-inzeraty-minou","status":"publish","type":"post","link":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/hr-marketing-jak-oslovit-talenty-ktere-tradicni-inzeraty-minou\/","title":{"rendered":"HR Marketing: Jak oslovit talenty, kter\u00e9 tradi\u010dn\u00ed inzer\u00e1ty minou?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Jste v \u010dele firmy \u010di HR odd\u011blen\u00ed a c\u00edt\u00edte, jak konkurence d\u00fdch\u00e1 na v\u00e1\u0161 krk?\u00a0<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Zoufale hled\u00e1te nov\u00e9 talenty, kte\u0159\u00ed v\u00e1m chyb\u00ed a va\u0161e firma se kv\u016fli tomu nem\u016f\u017ee posouvat?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>A nen\u00ed to t\u00edm, \u017ee se st\u00e1le spol\u00e9h\u00e1te na zastaral\u00fd zp\u016fsob hled\u00e1n\u00ed lid\u00ed?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c Definice \u0161\u00edlenstv\u00ed je opakov\u00e1n\u00ed stejn\u00fdch chyb a o\u010dek\u00e1v\u00e1n\u00ed r\u016fzn\u00fdch v\u00fdsledk\u016f.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\"><strong>Pro\u010d tradi\u010dn\u00ed pracovn\u00ed port\u00e1ly u\u017e d\u00e1vno nejsou zlat\u00fdm standardem n\u00e1boru?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pasivn\u00ed talenti:<\/strong> A\u017e 75 % kvalifikovan\u00fdch kandid\u00e1t\u016f je pasivn\u00edch, co\u017e znamen\u00e1, \u017ee aktivn\u011b nevyhled\u00e1vaj\u00ed nov\u00e9 p\u0159\u00edle\u017eitosti. Pracovn\u00ed port\u00e1ly v\u00e1m tedy mohou nab\u00eddnout jen zlomek talentu na trhu. Skute\u010dn\u00ed odborn\u00edci pot\u0159ebuj\u00ed v\u00edce ne\u017e jen oby\u010dejn\u00fd inzer\u00e1t, aby je oslovili.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kvantita p\u0159evy\u0161uje kvalitu:<\/strong> Ano, v\u00e1\u0161 inzer\u00e1t m\u016f\u017ee b\u00fdt na pracovn\u00edm port\u00e1lu vid\u011bn tis\u00edckr\u00e1t, ale kolik z t\u011bchto zobrazen\u00ed je od skute\u010dn\u011b kvalifikovan\u00fdch kandid\u00e1t\u016f? A co teprve filtrace t\u011bchto \u017eivotopis\u016f? V\u011bt\u0161ina z nich neodpov\u00edd\u00e1 va\u0161im krit\u00e9ri\u00edm, co\u017e znamen\u00e1 ztr\u00e1tu \u010dasu a zdroj\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ztr\u00e1ta v davu:<\/strong> Pracovn\u00ed port\u00e1ly p\u0159et\u00e9kaj\u00ed inzer\u00e1ty. Va\u0161e nab\u00eddka, bez ohledu na to, jak je skv\u011bl\u00e1, m\u016f\u017ee b\u00fdt snadno p\u0159ehl\u00e9dnuta nebo ztratit se v hluku ostatn\u00edch nab\u00eddek. Pokud nem\u00e1te dostate\u010dn\u011b silnou a odli\u0161nou zna\u010dku zam\u011bstnavatele, m\u00e1te men\u0161\u00ed \u0161anci na \u00fasp\u011bch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cek\u00e1te na \u0159e\u0161en\u00ed?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My ho m\u00e1me!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\"><strong>Inzerov\u00e1n\u00ed pracovn\u00edch pozic na soci\u00e1ln\u00edch s\u00edt\u00edch!<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To toti\u017e p\u0159in\u00e1\u0161\u00ed \u0159adu v\u00fdhod, d\u00edky kter\u00fdm se st\u00e1v\u00e1 jednou z nej\u00fa\u010dinn\u011bj\u0161\u00edch strategi\u00ed n\u00e1boru v sou\u010dasn\u00e9 dob\u011b:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">???? <strong>C\u00edlen\u00fd p\u0159\u00edstup:<\/strong> Soci\u00e1ln\u00ed s\u00edt\u011b umo\u017e\u0148uj\u00ed firm\u00e1m vysoce c\u00edlen\u00e9 reklamn\u00ed kampan\u011b, d\u00edky \u010demu\u017e m\u016f\u017eete oslovit konkr\u00e9tn\u00ed demografick\u00e9 skupiny, z\u00e1jmov\u00e9 skupiny nebo dokonce lidi s ur\u010dit\u00fdmi dovednostmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">???? <strong>V\u011bt\u0161\u00ed dosah:<\/strong> Soci\u00e1ln\u00ed m\u00e9dia maj\u00ed mnohem v\u011bt\u0161\u00ed po\u010det u\u017eivatel\u016f ne\u017e pracovn\u00ed port\u00e1ly. Inzerov\u00e1n\u00ed zde znamen\u00e1 potenci\u00e1ln\u011b mnohem v\u011bt\u0161\u00ed dosah ne\u017e tradi\u010dn\u00ed n\u00e1borov\u00e9 kan\u00e1ly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">????\ufe0f <strong>Oslov\u00edte pasivn\u00ed kandid\u00e1ty:<\/strong> Mnoho talentovan\u00fdch lid\u00ed nevyhled\u00e1v\u00e1 aktivn\u011b nov\u00e9 pracovn\u00ed pozice, ale mohou narazit na v\u00e1\u0161 inzer\u00e1t p\u0159i brouzd\u00e1n\u00ed sv\u00fdm soci\u00e1ln\u00edm feedem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">????\ufe0f <strong>Zlep\u0161en\u00ed zna\u010dky zam\u011bstnavatele:<\/strong> Soci\u00e1ln\u00ed s\u00edt\u011b nab\u00edzej\u00ed platformu pro prezentaci firemn\u00ed kultury, hodnot a vize, co\u017e m\u016f\u017ee p\u0159il\u00e1kat kandid\u00e1ty, kte\u0159\u00ed se s va\u0161imi hodnotami ztoto\u017e\u0148uj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">???? <strong>Interakce a zapojen\u00ed:<\/strong> Soci\u00e1ln\u00ed m\u00e9dia nejsou jen o vys\u00edl\u00e1n\u00ed &#8211; umo\u017e\u0148uj\u00ed dvousm\u011brnou komunikaci. Kandid\u00e1ti mohou snadno reagovat na inzer\u00e1ty, kl\u00e1st ot\u00e1zky a zapojovat se do diskuz\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">???? <strong>M\u011b\u0159itelnost:<\/strong> Reklamn\u00ed n\u00e1stroje na soci\u00e1ln\u00edch s\u00edt\u00edch \u010dasto poskytuj\u00ed detailn\u00ed analytick\u00e9 n\u00e1stroje, kter\u00e9 v\u00e1m umo\u017e\u0148uj\u00ed sledovat efektivitu va\u0161ich kampan\u00ed v re\u00e1ln\u00e9m \u010dase a upravovat je podle pot\u0159eby.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">???? <strong>N\u00e1kladov\u00e1 efektivita:<\/strong> V mnoha p\u0159\u00edpadech m\u016f\u017ee b\u00fdt inzerov\u00e1n\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch n\u00e1kladov\u011b efektivn\u011bj\u0161\u00ed ne\u017e tradi\u010dn\u00ed metody n\u00e1boru, zejm\u00e9na pokud jde o n\u00e1klady na dosa\u017een\u00ed jednoho kvalifikovan\u00e9ho kandid\u00e1ta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak co? U\u017e vid\u00edte \u0159e\u0161en\u00ed sv\u00e9ho probl\u00e9mu?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My se zab\u00fdv\u00e1me pouze inzerov\u00e1n\u00edm pozic na soci\u00e1ln\u00edch s\u00edt\u00edch. Na\u0161\u00ed zku\u0161enost podtrhuje v\u00edce jak 200 spokojen\u00fdch firem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159id\u00e1te se k nim?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jste v \u010dele firmy \u010di HR odd\u011blen\u00ed a c\u00edt\u00edte, jak konkurence d\u00fdch\u00e1 na v\u00e1\u0161 krk?\u00a0 Zoufale hled\u00e1te nov\u00e9 talenty, kte\u0159\u00ed v\u00e1m chyb\u00ed a va\u0161e firma se kv\u016fli tomu nem\u016f\u017ee posouvat? A nen\u00ed to t\u00edm, \u017ee se st\u00e1le spol\u00e9h\u00e1te na zastaral\u00fd zp\u016fsob hled\u00e1n\u00ed lid\u00ed? \u274c Definice \u0161\u00edlenstv\u00ed je opakov\u00e1n\u00ed stejn\u00fdch chyb a o\u010dek\u00e1v\u00e1n\u00ed r\u016fzn\u00fdch v\u00fdsledk\u016f.&nbsp; Pro\u010d [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133,129],"tags":[],"class_list":["post-16001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr","category-tipy"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/16001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/comments?post=16001"}],"version-history":[{"count":0,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/16001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media\/16002"}],"wp:attachment":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media?parent=16001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/categories?post=16001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/tags?post=16001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}