{"id":15249,"date":"2023-05-31T11:01:44","date_gmt":"2023-05-31T09:01:44","guid":{"rendered":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/?p=15249"},"modified":"2023-10-17T20:48:38","modified_gmt":"2023-10-17T18:48:38","slug":"proc-vas-online-kampane-posunou-o-level-vys","status":"publish","type":"post","link":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/proc-vas-online-kampane-posunou-o-level-vys\/","title":{"rendered":"Pro\u010d v\u00e1s online kampan\u011b posunou o level v\u00fd\u0161?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Marketing je krevn\u00ed ob\u011bh ka\u017ed\u00e9ho HR a v tomto digit\u00e1ln\u00edm v\u011bku v\u00e1s online kampan\u011b posunou o n\u011bkolik \u00farovn\u00ed v\u00fd\u0161, ne\u017e kdy\u017e se dr\u017e\u00edte tradi\u010dn\u00edch offline metod.<\/em> <strong>Chcete p\u0159epnout na vy\u0161\u0161\u00ed rychlost?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poj\u010fme se pod\u00edvat, pro\u010d je online marketing skute\u010dn\u00fd game-changer.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">1. Digit\u00e1ln\u00ed HR marketing = Glob\u00e1ln\u00ed Talent Pool<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky online marketingu <strong>m\u00e1te na dosah ruku t\u00e9m\u011b\u0159 cel\u00fd sv\u011bt<\/strong>. Soci\u00e1ln\u00ed m\u00e9dia, newslettery, SEO &#8211; v\u0161echny tyto strategie roz\u0161i\u0159uj\u00ed va\u0161e hranice za lok\u00e1ln\u00ed trh a nab\u00edz\u00ed mo\u017enost oslovit publikum na glob\u00e1ln\u00ed \u00farovni. Offline marketing v tomto srovn\u00e1n\u00ed p\u016fsob\u00ed jako st\u0159edov\u011bk\u00e1 po\u0161tovn\u00ed holubice a omezuje v\u00e1s na lok\u00e1ln\u00ed talent pool.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">2. U\u0161et\u0159\u00edte a dos\u00e1hnete v\u00edce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kdo by necht\u011bl u\u0161et\u0159it n\u011bjak\u00e9 ty koruny a p\u0159itom dos\u00e1hnout v\u011bt\u0161\u00edch v\u00fdsledk\u016f? Vytisknout tis\u00edce let\u00e1k\u016f nebo zaplatit za televizn\u00ed spoty nen\u00ed zrovna levn\u00e1 z\u00e1le\u017eitost. Ale online marketing? Ten nab\u00edz\u00ed cenov\u011b dostupn\u00e9 a \u010dasto i zdarma n\u00e1stroje pro oslovov\u00e1n\u00ed va\u0161eho c\u00edlov\u00e9ho publika. A <strong>d\u00edky vyu\u017eit\u00ed PPC, plat\u00edte pouze za ty, kdo skute\u010dn\u011b kliknou na va\u0161i reklamu<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">3. GPS pro va\u0161e HR \u00fasil\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kam se pod\u011bla ta \u017eivotopisn\u00e1 data? Kdo klikl na va\u0161i pracovn\u00ed nab\u00eddku? Jak\u00fd je v\u00e1\u0161 return on investment (ROI)? <strong>D\u00edky digit\u00e1ln\u00edmu marketingu m\u016f\u017eete sledovat a m\u011b\u0159it v\u0161e<\/strong>. Zat\u00edmco offline marketing v\u00e1m nech\u00e1v\u00e1 tyto ot\u00e1zky bez odpov\u011bd\u00ed.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">4. Chirurgick\u00e1 p\u0159esnost p\u0159i osloven\u00ed talentu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digit\u00e1ln\u00ed marketing v\u00e1m <strong>umo\u017e\u0148uje personalizovat a segmentovat<\/strong> va\u0161e zpr\u00e1vy a reklamy pro r\u016fzn\u00e9 skupiny talent\u016f. M\u00edsto st\u0159elby naslepo, se m\u016f\u017eete zam\u011b\u0159it p\u0159\u00edmo na ty spr\u00e1vn\u00e9 kandid\u00e1ty.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">5. Komunikace na steroidech<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Soci\u00e1ln\u00ed m\u00e9dia a online platformy <strong>umo\u017e\u0148uj\u00ed vytv\u00e1\u0159et siln\u00e9 vztahy<\/strong> s potenci\u00e1ln\u00edmi kandid\u00e1ty je\u0161t\u011b p\u0159ed t\u00edm, ne\u017e se uch\u00e1zej\u00ed o pr\u00e1ci. To vede k lep\u0161\u00ed anga\u017eovanosti a v kone\u010dn\u00e9m d\u016fsledku k n\u00e1boru talent\u016f, kte\u0159\u00ed jsou v\u00edce zapojeni a loaj\u00e1ln\u00ed. Na soci\u00e1ln\u00edch s\u00edt\u00edch se tak\u00e9 m\u016f\u017eete skv\u011ble prezentovat, tak\u017ee kandid\u00e1ti budou v\u011bd\u011bt, do \u010deho jdou.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tak co? Jste p\u0159ipraveni p\u0159ijmout v\u00fdzvu a p\u0159ej\u00edt na vy\u0161\u0161\u00ed rychlost? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto\u017ee v tomto digit\u00e1ln\u00edm sv\u011bt\u011b, kdo nejde s dobou, jde proti n\u00ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My v\u00e1m r\u00e1di pom\u016f\u017eeme. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proto\u017ee sponzorovat p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00edch s\u00edt\u00edch um\u00ed kdekdo, ale spustit kvalitn\u011b nastavenou kampa\u0148?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>My c\u00edl\u00edme i na lidi, kte\u0159\u00ed jsou otev\u0159en\u00ed zm\u011bn\u011b pr\u00e1ce, ale aktivn\u011b inzer\u00e1ty nehledaj\u00ed. A ty na pracovn\u00edch port\u00e1lech nenajdete\u2026<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing je krevn\u00ed ob\u011bh ka\u017ed\u00e9ho HR a v tomto digit\u00e1ln\u00edm v\u011bku v\u00e1s online kampan\u011b posunou o n\u011bkolik \u00farovn\u00ed v\u00fd\u0161, ne\u017e kdy\u017e se dr\u017e\u00edte tradi\u010dn\u00edch offline metod. Chcete p\u0159epnout na vy\u0161\u0161\u00ed rychlost? Poj\u010fme se pod\u00edvat, pro\u010d je online marketing skute\u010dn\u00fd game-changer. 1. Digit\u00e1ln\u00ed HR marketing = Glob\u00e1ln\u00ed Talent Pool D\u00edky online marketingu m\u00e1te na dosah ruku [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":15970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135,156,129],"tags":[],"class_list":["post-15249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-media","category-tipy"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/15249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/comments?post=15249"}],"version-history":[{"count":0,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/15249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media\/15970"}],"wp:attachment":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media?parent=15249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/categories?post=15249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/tags?post=15249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}