{"id":15213,"date":"2023-05-24T09:20:43","date_gmt":"2023-05-24T07:20:43","guid":{"rendered":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/?p=15213"},"modified":"2023-10-17T20:49:38","modified_gmt":"2023-10-17T18:49:38","slug":"proc-klesa-vykon-vasi-facebookove-kampane","status":"publish","type":"post","link":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/proc-klesa-vykon-vasi-facebookove-kampane\/","title":{"rendered":"Pro\u010d kles\u00e1 v\u00fdkon va\u0161\u00ed Facebookov\u00e9 kampan\u011b?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Nahoru, dol\u016f\u2026<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Funguje to v\u0161ude a ve v\u0161em\u2026<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I u kampan\u00ed (nejen) na Facebooku&#8230; A i u na\u0161ich klient\u016f.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">\u2753Pro\u010d tomu tak je\u2753<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existuje n\u011bkolik faktor\u016f, kter\u00e9 mohou ovlivnit v\u00fdkon kampan\u011b. Poj\u010fme se na n\u011b pod\u00edvat a zjistit, jak je m\u016f\u017eete \u0159e\u0161it.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">1. ???? Zm\u011bny v algoritmu Facebooku<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook pravideln\u011b upravuje sv\u016fj algoritmus, aby se l\u00e9pe p\u0159izp\u016fsobil pot\u0159eb\u00e1m sv\u00fdch u\u017eivatel\u016f. Tyto zm\u011bny mohou ovlivnit, jak\u00fd obsah se zobrazuje u\u017eivatel\u016fm, co\u017e m\u016f\u017ee m\u00edt vliv na v\u00fdkon va\u0161\u00ed kampan\u011b. Jeliko\u017e za sebou m\u00e1me v\u00edce jak 200 kampan\u00ed, v\u00edme, co sledovat a jak tyto zm\u011bny \u0159e\u0161it.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">2. ???? \u00danava c\u00edlov\u00e9 skupiny<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se va\u0161e reklamy opakovan\u011b zobrazuj\u00ed stejn\u00e9 c\u00edlov\u00e9 skupin\u011b, mohou se st\u00e1t &#8222;unaven\u00e9&#8220;. To m\u016f\u017ee v\u00e9st k ni\u017e\u0161\u00edmu z\u00e1jmu o va\u0161i reklamu a poklesu konverz\u00ed. My pravideln\u011b kontrolujeme v\u00fdkon, frekvenci i po\u010det konverz\u00ed. Pokud dojde k poklesu, m\u00e1me p\u0159ipraven\u00e9 dal\u0161\u00ed varianty reklamy k nahr\u00e1n\u00ed.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">3. ???? Neaktualizovan\u00fd obsah<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nahraju jeden banner a \u010dek\u00e1m, co se stane? To fakt ne! Lid\u00e9 na s\u00edt\u00edch o\u010dek\u00e1vaj\u00ed nov\u00fd a sv\u011b\u017e\u00ed obsah, tak\u017ee pravideln\u00e9 aktualizace a testov\u00e1n\u00ed nov\u00fdch kreativ pom\u016f\u017ee udr\u017eet v\u00fdkon va\u0161\u00ed kampan\u011b.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">4. ???? Sez\u00f3nnost a sout\u011b\u017e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V z\u00e1vislosti na dob\u011b roku a odv\u011btv\u00ed m\u016f\u017ee na Facebooku n\u00e1r\u016fst konkurence. Nap\u0159\u00edklad b\u011bhem sv\u00e1tk\u016f se m\u016f\u017ee zv\u00fd\u0161it po\u010det firem, kter\u00e9 se sna\u017e\u00ed dos\u00e1hnout stejn\u00e9 c\u00edlov\u00e9 skupiny, co\u017e m\u016f\u017ee zv\u00fd\u0161it cenu za proklik (CPC) a sn\u00ed\u017eit v\u00fdkon va\u0161\u00ed kampan\u011b. My v\u00edme, kdy kampan\u011b spou\u0161t\u011bt a kdy je vyp\u00ednat. U\u017e n\u011bkolikr\u00e1t se n\u00e1m povedlo, \u017ee jsme kampa\u0148 spustili d\u0159\u00edve ne\u017e ostatn\u00ed a klientovi jsme dodali skv\u011bl\u00e9 v\u00fdsledky.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\">5. ???? Rozpo\u010det<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pen\u00edze, pen\u00edze, pen\u00edze&#8230; Mo\u017en\u00e1 si \u0159\u00edk\u00e1te, \u017ee zvednete rozpo\u010det, abyste z\u00edskali v\u00edce konverz\u00ed. To je jedna z nejv\u011bt\u0161\u00edch chyb!<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00edce pen\u011bz do reklamy nemus\u00ed p\u0159in\u00e9st v\u00edce kvalifikovan\u00fdch lead\u016f, pohovor\u016f a u\u017e v\u016fbec ne obsazen\u00fdch pracovn\u00edch pozic. Trojn\u00e1sobn\u00fd rozpo\u010det \u2260 trojn\u00e1sobn\u00fd po\u010det kontakt\u016f. My si to uv\u011bdomujeme, a proto v\u00e1m u\u0161et\u0159\u00edme hodn\u011b pen\u011bz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tak co?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Po\u0159\u00e1d chcete spou\u0161t\u011bt kampan\u011b na vlastn\u00ed p\u011bst nebo spoj\u00edte s\u00edly s prof\u00edky?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nahoru, dol\u016f\u2026 Funguje to v\u0161ude a ve v\u0161em\u2026 I u kampan\u00ed (nejen) na Facebooku&#8230; A i u na\u0161ich klient\u016f. \u2753Pro\u010d tomu tak je\u2753 Existuje n\u011bkolik faktor\u016f, kter\u00e9 mohou ovlivnit v\u00fdkon kampan\u011b. Poj\u010fme se na n\u011b pod\u00edvat a zjistit, jak je m\u016f\u017eete \u0159e\u0161it. 1. ???? Zm\u011bny v algoritmu Facebooku Facebook pravideln\u011b upravuje sv\u016fj algoritmus, aby se [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":15969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133,156,129],"tags":[],"class_list":["post-15213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr","category-media","category-tipy"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/15213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/comments?post=15213"}],"version-history":[{"count":0,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/15213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media\/15969"}],"wp:attachment":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media?parent=15213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/categories?post=15213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/tags?post=15213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}