{"id":13792,"date":"2023-01-27T10:17:49","date_gmt":"2023-01-27T08:17:49","guid":{"rendered":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/?p=13792"},"modified":"2023-01-27T10:23:47","modified_gmt":"2023-01-27T08:23:47","slug":"ma-smysl-byt-a-inzerovat-na-tiktoku","status":"publish","type":"post","link":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/ma-smysl-byt-a-inzerovat-na-tiktoku\/","title":{"rendered":"M\u00e1 smysl b\u00fdt a inzerovat na TikToku?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">TikTok asi nemus\u00edm dlouze p\u0159edstavovat. Co ov\u0161em chci zasd\u00edlet, je <strong>p\u00e1r faktick\u00fdch informac\u00ed<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">???? TikTok je jedinou platformou, kde je\u0161t\u011b st\u00e1le funguje organick\u00fd dosah<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">???? P\u0159ed p\u016fl rokem str\u00e1vil u\u017eivatel na TikToku v pr\u016fm\u011bru 80 minut \u010dasu denn\u011b. Posledn\u00ed data ukazuj\u00ed, \u017ee pr\u016fm\u011brn\u00fd \u010das vzrostl na 90 minut<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">???? TikTok je nejv\u011bt\u0161\u00edm konkurentem Youtube a Netflixu<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">???? Je zde bezm\u00e1la 2 miliony \u010desk\u00fdch u\u017eivatel\u016f 18+<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">???? N\u00e1r\u016fst je o 11 % u\u017eivatel\u016f oproti Q3 2022<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">???? St\u00e1le je tu v\u00edce d\u00edvek ne\u017e kluk\u016f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">???? V\u011bt\u0161ina u\u017eivatel\u016f je ve v\u011bku 18 &#8211; 24<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">???? Gen Z bude do t\u0159\u00ed let nejsiln\u011bj\u0161\u00ed kupn\u00ed s\u00edlou a predikuje se, \u017ee bude zodpov\u011bdn\u00e1 a\u017e za 45 % n\u00e1kup\u016f luxusn\u00edho oble\u010den\u00ed.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-vivid-cyan-blue-color has-text-color wp-block-heading\">Jak to tedy vypad\u00e1 p\u0159evedeno do dat?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/2023\/01\/TikTok_CR_23_1-1024x1024.jpg\" alt=\"\" class=\"wp-image-13793\" srcset=\"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/2023\/01\/TikTok_CR_23_1-1024x1024.jpg 1024w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/2023\/01\/TikTok_CR_23_1-300x300.jpg 300w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/2023\/01\/TikTok_CR_23_1-150x150.jpg 150w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/2023\/01\/TikTok_CR_23_1-768x768.jpg 768w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/2023\/01\/TikTok_CR_23_1.jpg 1536w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/2023\/01\/TikTok_CR_23_1-24x24.jpg 24w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/2023\/01\/TikTok_CR_23_1-48x48.jpg 48w, https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-content\/uploads\/2023\/01\/TikTok_CR_23_1-96x96.jpg 96w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-vivid-cyan-blue-color has-text-color wp-block-heading\"><strong>TIP:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TikTok m\u00e1 naprosto unik\u00e1tn\u00ed algoritmus, kter\u00fd umo\u017en\u00ed, aby i video na profilu s jedn\u00edm sleduj\u00edc\u00edm z\u00edskalo miliony shl\u00e9dnut\u00ed. TikTok vyhodnocuje videa podle toho, jak dlouho na n\u011b lid\u00e9 koukaj\u00ed a jestli s nimi interaguj\u00ed. Na z\u00e1klad\u011b t\u011bchto parametr\u016f pak video ukazuje dal\u0161\u00edm a dal\u0161\u00edm u\u017eivatel\u016fm. M\u016f\u017ee se snadno st\u00e1t, \u017ee \u00fapln\u011b prvn\u00ed video naprosto nezn\u00e1m\u00e9ho nov\u00e9ho u\u017eivatele zde z\u00edsk\u00e1 i 5 milion\u016f zhl\u00e9dnut\u00ed. Jedin\u00e9, co je pom\u011brn\u011b d\u016fle\u017eit\u00e9 pro \u00fasp\u011bch na TikToku, je konzistence.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ide\u00e1ln\u00ed m\u00edra publikov\u00e1n\u00ed je <strong>jedno video denn\u011b<\/strong>.???? To zajist\u00ed opravdu rychl\u00fd r\u016fst sleduj\u00edc\u00edch. Ani to ale nen\u00ed podm\u00ednkou, po\u010det sleduj\u00edc\u00edch roste i s ni\u017e\u0161\u00ed m\u00edrou publikovan\u00e9ho obsahu. D\u00edky unik\u00e1tn\u00edmu algoritmu je mo\u017en\u00e9 se vy\u0161plhat na des\u00edtky a\u017e stovky tis\u00edc sleduj\u00edc\u00edch.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oproti Instagramu zde m\u016f\u017ee b\u00fdt firma nebo influencer mnohem <strong>autenti\u010dt\u011bj\u0161\u00ed<\/strong>. Zve\u0159ej\u0148uje se zde content p\u0159edev\u0161\u00edm z domova. Z\u00e1rove\u0148 u\u017eivatel\u00e9 TikToku vyhled\u00e1v\u00e1j\u00ed sp\u00ed\u0161e otev\u0159enost a opravdovost a tedy i osobnosti, kter\u00e9 se neboj\u00ed bavit i o sv\u00fdch ne\u00fasp\u011b\u0161\u00edch a p\u00e1dech. TikToke\u0159i cht\u011bj\u00ed naj\u00edt komunitu, ve kter\u00e9 lid\u00e9 pro\u017e\u00edvaj\u00ed stejn\u00e9 probl\u00e9my a spole\u010dn\u011b se o nich mohou bavit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2753<strong>Ov\u0161em je vhodn\u00e9 zde hledat nov\u00e9 zam\u011bstnance<\/strong>\u2753<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhodn\u011b!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nicm\u00e9n\u011b je z\u00e1sadn\u00ed hledat sp\u00ed\u0161e mlad\u0161\u00ed talenty, kte\u0159\u00ed spadaj\u00ed do kategorie 18 &#8211; 24 let. Spousta spole\u010dnosti tak\u00e9 vyu\u017e\u00edv\u00e1 tuto soci\u00e1ln\u00ed s\u00ed\u0165 pro rozvoj Employer branding. Chcete zkusit s\u00edlu TikToku a naj\u00edt nov\u00e9 zam\u011bstnance?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R\u00e1di V\u00e1m pom\u016f\u017eeme!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok asi nemus\u00edm dlouze p\u0159edstavovat. Co ov\u0161em chci zasd\u00edlet, je p\u00e1r faktick\u00fdch informac\u00ed.\u00a0 ???? TikTok je jedinou platformou, kde je\u0161t\u011b st\u00e1le funguje organick\u00fd dosah ???? P\u0159ed p\u016fl rokem str\u00e1vil u\u017eivatel na TikToku v pr\u016fm\u011bru 80 minut \u010dasu denn\u011b. Posledn\u00ed data ukazuj\u00ed, \u017ee pr\u016fm\u011brn\u00fd \u010das vzrostl na 90 minut ???? TikTok je nejv\u011bt\u0161\u00edm konkurentem Youtube a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133,135,156],"tags":[166,168,164],"class_list":["post-13792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr","category-marketing","category-media","tag-prodator","tag-socialni-media","tag-tik-tok"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/13792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/comments?post=13792"}],"version-history":[{"count":0,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/13792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media\/13795"}],"wp:attachment":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media?parent=13792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/categories?post=13792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/tags?post=13792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}