{"id":13363,"date":"2022-12-31T19:00:47","date_gmt":"2022-12-31T17:00:47","guid":{"rendered":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/?p=13363"},"modified":"2023-01-11T11:44:23","modified_gmt":"2023-01-11T09:44:23","slug":"zhodnoceni-roku-2022-aneb-takovy-rok-2022-jsem-necekal","status":"publish","type":"post","link":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/zhodnoceni-roku-2022-aneb-takovy-rok-2022-jsem-necekal\/","title":{"rendered":"Zhodnocen\u00ed roku 2022, aneb takov\u00fdch 365 dn\u00ed jsem ne\u010dekal\u2026"},"content":{"rendered":"\n

Rok 2022 byl rokem z\u00e1klad\u016f<\/h3>\n\n\n\n

Ano, i po t\u0159ech letech fungov\u00e1n\u00ed firmy jsme \u0159e\u0161ili z\u00e1klady. Pro\u010d?<\/strong> Proto\u017ee jsme za\u010dali budovat Prodator na upraven\u00e9m byznys modelu vytvo\u0159en\u00e9m v srpnu 2021. Up\u0159\u00edmn\u011b bez n\u011bj si nejsem jist\u00fd, zdali bychom tady je\u0161t\u011b dnes byli. ????<\/p>\n\n\n\n

Kone\u010dn\u011b jsme se po 2 letech hled\u00e1n\u00ed dostali do f\u00e1ze, \u017ee jsme obsadili pozici Clients Manager<\/strong>. Katka <\/mark><\/strong>se j\u00ed zhostila s takovou pracovitost\u00ed, \u017ee ohledn\u011b spln\u011bn\u00ed \u00fakol\u016f m\u011b uh\u00e1n\u00ed v\u00edce ne\u017e j\u00e1 ji. #dreamscometrue<\/strong><\/p>\n\n\n\n

Dal\u0161\u00ed kl\u00ed\u010dovou zm\u011bnou ve firm\u011b bylo, \u017ee jsem pozici Marketing Manager<\/strong> p\u0159edal Jirkovi K\u0159elinovi<\/mark><\/strong>, kter\u00fd s n\u00e1mi u\u017e p\u0159es rok spolupracoval na part-time (jeho pohled na v\u011bc najdete zde<\/a>.)  <\/p>\n\n\n\n

O\u010dek\u00e1v\u00e1n\u00ed bylo jasn\u00e9: \u201cVytvo\u0159 u klient\u016f takov\u00fd track record, \u017ee i Jarda (spole\u010dn\u00edk) bude z\u00edrat.\u201d<\/em> <\/p>\n\n\n\n

To se poda\u0159ilo a v\u00fdsledky, kter\u00e9 maj\u00ed jeho spravovan\u00e9 kampan\u011b, jsou dech vyr\u00e1\u017eej\u00edc\u00ed. <\/p>\n\n\n\n

Aby t\u00e9 chv\u00e1ly na Jirku nebylo m\u00e1lo, zm\u011bnili jsme d\u00edky n\u011bmu i p\u0159\u00edstup agentury<\/strong> k tomu, jak rozv\u00edjet a marketovat n\u00e1\u0161 brand.<\/p>\n\n\n\n

Chceme b\u00fdt m\u00e9n\u011b \u201csalesy\u201d a bulv\u00e1rn\u00ed. Chceme b\u00fdt v\u00edce profesion\u00e1ln\u00ed a na \u00farovni (i kdyby to znamenalo m\u00e9n\u011b rychle uzav\u0159en\u00fdch spoluprac\u00ed). To nap\u0159\u00edklad znamenalo i rebranding webu a vytvo\u0159en\u00ed newsletteru<\/mark><\/strong>.<\/p>\n\n\n\n

M\u00fdm focusem se stal Sales Management<\/strong>, co\u017e m\u011b neskute\u010dn\u011b bav\u00ed a napl\u0148uje. Prvn\u00ed roky agentury jsem se v\u011bnoval pochopen\u00ed, jak funguje agenturn\u00ed byznys, abych se mohl v\u011bnovat zase obchodu. #kone\u010dn\u011b<\/strong><\/p>\n\n\n\n

P\u0159\u00ed\u0161t\u00ed rok n\u00e1s \u010dek\u00e1 onboarding softwaru Pandadoc na zas\u00edl\u00e1n\u00ed nab\u00eddek klient\u016fm, kter\u00e9 zabere Salesu maxim\u00e1ln\u011b p\u00e1r minut, Echobot datab\u00e1ze firem na N\u011bmecko, Cloudtalk na urychlen\u00ed vyt\u00e1\u010den\u00ed a mo\u017en\u00e1 i Gong.<\/em><\/p>\n\n\n\n

Aktu\u00e1ln\u011b m\u00e1me t\u0159i Marketing Business Consultanty<\/strong>. D\u011bl\u00e1me konzulta\u010dn\u00ed obchod tzn. nesna\u017e\u00edme se uk\u00e1zat prezentaci a kup. Sp\u00ed\u0161e otev\u00edr\u00e1me o\u010di klient\u016fm ohledn\u011b n\u00e1borov\u00fdch kampan\u00ed, soci\u00e1ln\u00edch s\u00edt\u00ed, employer brandingu a HR marketingu. <\/p>\n\n\n\n

Do konce roku 2023 pl\u00e1nujeme m\u00edt deset zau\u010den\u00fdch a funguj\u00edc\u00edch Marketing Business Consultant\u016f<\/mark>.<\/strong> V\u011bt\u0161inu na zahrani\u010d\u00ed, hlavn\u011b DACH. Obchodn\u00edci by u n\u00e1s v \u010cR nem\u011bli j\u00edt s v\u00fdd\u011blkem pod 100 000 K\u010d a v N\u011bmecku pod 150 000 K\u010d.<\/p>\n\n\n\n

Za velk\u00fd \u00fasp\u011bch pova\u017euji r\u016fznorodost pozic, kter\u00e9 pro klienty nab\u00edr\u00e1me. Jedn\u00e1 se o pozice od elektrik\u00e1\u0159\u016f, p\u0159es \u0159idi\u010de kamion\u016f, zdravotn\u00ed sestry, projektov\u00e9 mana\u017eery, kucha\u0159e nebo \u010d\u00ed\u0161n\u00edky.  <\/p>\n\n\n\n

Splnil jsem si sen a byl hostem podcastu Nelidsk\u00e9 zdroje. D\u00edky Mat\u011bji a Jose za pozv\u00e1n\u00ed!<\/strong> Podcast si m\u016f\u017eete poslechnout zde.<\/mark><\/a><\/strong><\/p>\n\n\n\n

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Nav\u00e1zali jsme \u00fasp\u011b\u0161nou spolupr\u00e1ci se Svazem Personalist\u016f<\/mark><\/strong> a otev\u00edr\u00e1me o\u010di \u010d\u00edm d\u00e1l v\u00edce firm\u00e1m v tom, co je na z\u00e1pad\u011b standard. <\/p>\n\n\n\n

\u00dasp\u011bchem Operation je tak\u00e9 za\u010dlen\u011bn\u00ed nov\u00e1\u010dk\u016f do Daily Huddle<\/strong>, nastaven\u00ed syst\u00e9mu celofiremn\u00edch M\u011bs\u00ed\u010dn\u00edch meeting\u016f<\/strong> a historicky prvn\u00ed Company offsite. <\/strong><\/p>\n\n\n\n

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\u274c Co se nepovedlo? <\/strong><\/h3>\n\n\n\n
    \n
  1. Velk\u00fd projekt <\/strong>– Holandsk\u00e9 leti\u0161t\u011b jsme sice \u00fasp\u011b\u0161n\u011b doru\u010dili, o \u010dem si m\u016f\u017eete v\u00edce p\u0159e\u010d\u00edst tady<\/mark><\/strong><\/a> (282 n\u00e1stup\u016f za 3 m\u011bs\u00edce s CPH 1 200 K\u010d). Ale prod\u011blali jsme na tom okolo 400 000 K\u010d nejen agenturn\u00edho \u010dasu. Zku\u0161enost v podob\u011b: \u201cNem\u011bj velk\u00e9 o\u010di a na d\u016fle\u017eit\u00e9 smlouvy si dej v\u00edce \u010dasu, a\u0165 u\u017e klient sp\u011bch\u00e1 jakkoli.\u201d<\/em> <\/li>\n\n\n\n
  2. Nem\u011bli jsme model na prodlu\u017eov\u00e1n\u00ed spoluprac\u00ed, ale u\u017e snad vid\u00edme sv\u011btlo na konci tunelu, co\u017e p\u0159inese nejv\u011bt\u0161\u00ed u\u017eitek klient\u016fm. Na\u0161e slu\u017eba pro klienty bude v\u00fdhodn\u011bj\u0161\u00ed o to v\u00edce, na z\u00e1klad\u011b toho, kolik s n\u00e1mi utrat\u00ed. <\/strong><\/li>\n\n\n\n
  3. Od srpna jsme nesplnili c\u00edle na Sales, proto\u017ee je rozd\u00edl mezi \u201cmo\u017en\u00e9\u201d a \u201crealistick\u00e9\u201d. V\u011b\u0159\u00edm, \u017ee se bl\u00ed\u017e\u00edme k realistick\u00e9mu sales forecastingu, na kter\u00fd tla\u010d\u00ed hlavn\u011b Delivery a Operation team. D\u00edky za to! <\/li>\n<\/ol>\n\n\n\n
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    Rok 2022 v \u010d\u00edslech? <\/strong><\/h3>\n\n\n\n

    \u2705 Do konce listopadu jsme doru\u010dili 11 401 lead\u016f pro 80 klient\u016f.<\/p>\n\n\n\n

    ???? Za n\u00e1borov\u00e9 kampan\u011b jsme utratili 3 552 000 K\u010d.<\/p>\n\n\n\n

    ???? Klienti si domluvili 2010 pohovor\u016f.<\/p>\n\n\n\n

    ???? Z toho jich zrealizovali 1303.<\/p>\n\n\n\n

    ???? D\u00edky kter\u00fdm jsme zm\u011bnili 267 lidsk\u00fdch \u017eivot\u016f.<\/p>\n\n\n\n

    To znamen\u00e1, \u017ee ka\u017ed\u00fd 5. pohovor z na\u0161\u00ed kampan\u011b kon\u010d\u00ed n\u00e1stupem.<\/mark><\/strong> Tohle \u010d\u00edslo potvrzuje m\u011b i cel\u00e9mu t\u00fdmu, \u017ee T\u0159et\u00ed cesta n\u00e1boru skrze n\u00e1borov\u00e9 marketingov\u00e9 kampan\u011b funguje! <\/strong><\/p>\n\n\n\n

    Od ledna je n\u00e1s 10 na full-time a 10 na part-time. Nejen to, expandujeme. Jsme jedni\u010dka na n\u00e1borov\u00e9 kampan\u011b v \u010cR.<\/mark><\/strong> Staneme se i jedni\u010dkou v Evrop\u011b? ????<\/p>\n\n\n\n

    P\u0159\u00ed\u0161t\u00ed rok n\u00e1s \u010dek\u00e1 prvn\u00ed Company offsite v zahrani\u010d\u00ed pln\u011b hrazen\u00fd firmou, pokud dos\u00e1hneme 35 b\u011b\u017e\u00edc\u00edch kampan\u00ed do konce b\u0159ezna. <\/strong><\/p>\n\n\n\n

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    Ot\u00e1zkou je, co vymysl\u00edme za odm\u011bnu pro t\u00fdm, kdy\u017e dos\u00e1hneme v lednu 2024 kr\u00e1sn\u00e9ho \u010d\u00edsla 100 b\u011b\u017e\u00edc\u00edch kampan\u00ed? To je\u0161t\u011b budou zaj\u00edmav\u00e9 diskuze<\/mark>.<\/strong>..<\/p>\n\n\n\n

    P. S.: Ne\u010dekejte na to, \u017ee se v roce 2023 bude propou\u0161t\u011bt. \u00bc firem se sice chyst\u00e1 propou\u0161t\u011bt, ale \u2153 hodl\u00e1 nab\u00edrat. <\/em>???? Nev\u011b\u0159te, \u017ee se situace sama vy\u0159e\u0161\u00ed a hledejte nov\u00e9 cesty, proto\u017ee \u0161t\u011bst\u00ed p\u0159eje p\u0159ipraven\u00fdm! <\/em><\/p>\n\n\n\n

    \u0160\u0165astn\u00fd Nov\u00fd rok! <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Rok 2022 byl rokem z\u00e1klad\u016f Ano, i po t\u0159ech letech fungov\u00e1n\u00ed firmy jsme \u0159e\u0161ili z\u00e1klady. Pro\u010d? Proto\u017ee jsme za\u010dali budovat Prodator na upraven\u00e9m byznys modelu vytvo\u0159en\u00e9m v srpnu 2021. Up\u0159\u00edmn\u011b bez n\u011bj si nejsem jist\u00fd, zdali bychom tady je\u0161t\u011b dnes byli. ???? Kone\u010dn\u011b jsme se po 2 letech hled\u00e1n\u00ed dostali do f\u00e1ze, \u017ee jsme obsadili […]<\/p>\n","protected":false},"author":8,"featured_media":13368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131],"tags":[],"class_list":["post-13363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firemni-kultura"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/13363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/comments?post=13363"}],"version-history":[{"count":0,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/13363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media\/13368"}],"wp:attachment":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media?parent=13363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/categories?post=13363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/tags?post=13363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}