{"id":11702,"date":"2022-09-22T09:48:59","date_gmt":"2022-09-22T07:48:59","guid":{"rendered":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/?p=11702"},"modified":"2022-10-20T22:27:40","modified_gmt":"2022-10-20T20:27:40","slug":"case-study-jakou-jste-jeste-nikdy-nevideli-jak-prodator-nabira-sve-vlastni-zamestnance","status":"publish","type":"post","link":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/case-study-jakou-jste-jeste-nikdy-nevideli-jak-prodator-nabira-sve-vlastni-zamestnance\/","title":{"rendered":"Case study, jakou jste je\u0161t\u011b nikdy nevid\u011bli: Jak Prodator nab\u00edr\u00e1 sv\u00e9 vlastn\u00ed zam\u011bstnance"},"content":{"rendered":"\n

Celou svoji obchodn\u00ed kari\u00e9ru se \u0159\u00edd\u00edm pravidlem, \u017ee pokud n\u011bco prod\u00e1v\u00e1m, mus\u00edm to s\u00e1m pou\u017e\u00edvat a b\u00fdt toho fanou\u0161ek.<\/em><\/strong><\/p>\n\n\n\n

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Ale ne ve smyslu: \u201eProd\u00e1v\u00e1m toto, tak to hold mus\u00edm pou\u017e\u00edvat taky\u2026\u201c<\/strong><\/p>\n\n\n\n

Naopak. Ve smyslu: \u201eToto je vynikaj\u00edc\u00ed produkt\/slu\u017eba. To chci. A mysl\u00edm, \u017ee i ostatn\u00edm by to mohlo pomoci, tak pro\u010d jim to neprodat.\u201c<\/strong><\/p>\n\n\n\n

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Pokud bych prod\u00e1val investi\u010dn\u00ed p\u0159\u00edle\u017eitosti, s\u00e1m bych investoval sv\u00e9 vlastn\u00ed pen\u00edze do tohoto produktu. Pokud budu prod\u00e1vat \u0160kodovky, budu m\u00edt doma hned klidn\u011b dv\u011b, pro sebe a pro p\u0159\u00edtelkyni.<\/p>\n<\/div>\n\n\n\n

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A to sam\u00e9 plat\u00ed pro Prodator.<\/strong><\/h2>\n\n\n\n

Pokud n\u00e1s u\u017e zn\u00e1te, v\u00edte, \u017ee m\u00e1me vlastn\u00ed, revolu\u010dn\u00ed proces<\/strong>, kter\u00fdm pom\u00e1h\u00e1me firm\u00e1m nab\u00edrat nov\u00e9, kvalifikovan\u00e9 zam\u011bstnance.<\/p>\n\n\n\n

Co mysl\u00edte, \u017ee d\u011bl\u00e1me, kdykoli pot\u0159ebujeme nabrat n\u011bkoho nov\u00e9ho k n\u00e1m do firmy? A\u0165 u\u017e obchodn\u00edka, market\u00e9ra \u010di asistentku?<\/strong><\/p>\n\n\n\n

Ano, p\u0159esn\u011b tak, pou\u017eijeme n\u00e1\u0161 vlastn\u00ed proces<\/strong>, abychom takov\u00e9ho \u010dlov\u011bka na\u0161li! A co v\u00edc. M\u00e1me ty nejvy\u0161\u0161\u00ed n\u00e1roky<\/strong>, proto\u017ee jak m\u016f\u017eeme hledat zam\u011bstnance firm\u00e1m, kdy\u017e nenajdeme lidi k sob\u011b?<\/p>\n\n\n\n

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P\u0159e\u010dt\u011bte si p\u0159\u00edb\u011bh na\u0161eho obchodn\u00edka, Vojt\u011bcha Jahody:<\/strong><\/h3>\n\n\n\n

2 roky pracoval jako obchodn\u00ed z\u00e1stupce pro jednu nejmenovanou firmu prod\u00e1vaj\u00edc\u00ed stavebn\u00ed materi\u00e1l. Denn\u011b najezdil p\u0159es 300 kilometr\u016f po sch\u016fzk\u00e1ch a musel se v\u011bnovat v\u00edce ne\u017e 150 klient\u016fm m\u011bs\u00ed\u010dn\u011b, aby se v\u016fbec u\u017eivil.<\/p>\n\n\n\n

Tahle zku\u0161enost ho natolik odradila od obchodu, \u017ee to u\u017e nikdy necht\u011bl znovu zkusit a na\u0161el si jin\u00e9 zam\u011bstn\u00e1n\u00ed.<\/strong><\/p>\n\n\n\n

Jednoho dne v\u0161ak vid\u011bl na\u0161i reklamu na Facebooku<\/strong> a \u0159ekl si \u201epro\u010d to nezkusit<\/em>?\u201c. Klikl, vyplnil formul\u00e1\u0159, pro\u0161el si n\u00e1borov\u00fdm procesem a dnes je z n\u011bj \u00fasp\u011b\u0161n\u00fd obchodn\u00edk. V tomto p\u0159\u00edpad\u011b skute\u010dn\u011b plat\u00ed, \u017ee on si nena\u0161el p\u0159\u00edle\u017eitost, p\u0159\u00edle\u017eitost si na\u0161la jej. Tady se jasn\u011b ukazuje, \u017ee i kdy\u017e n\u011bkdo na pracovn\u00ed odv\u011btv\u00ed zanev\u0159el, na\u0161e sd\u011blen\u00ed ho p\u0159esv\u011bd\u010d\u00ed natolik, \u017ee obchodu d\u00e1 druhou \u0161anci.<\/p>\n\n\n\n

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\"\"<\/figure>
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Anebo n\u00e1\u0161 marketingov\u00fd specialista a copywriter Petr Getting<\/strong>.<\/p>\n\n\n\n

P\u016fvodn\u011b budoval vlastn\u00ed online start-up, kter\u00fd ov\u0161em nakonec prodal a dal si doslova celoro\u010dn\u00ed dovolenou (cel\u00fdch 12 m\u011bs\u00edc\u016f). P\u0159esto\u017ee p\u0159em\u00fd\u0161lel, \u017ee by \u0161el do marketingu, nikdy se neodhodlal za\u010d\u00edt hledat takov\u00e9 pracovn\u00ed pozice, dokud si jednoho dne nev\u0161iml na\u0161\u00ed kampan\u011b<\/strong>, klikl, vyplnil dotazn\u00edk, proto\u017ee \u201epro\u010d ne<\/em>?\u201c a nyn\u00ed je u n\u00e1s. Vtipn\u00e9 je, \u017ee si pozice v\u0161iml b\u011bhem brouzd\u00e1n\u00ed ve sv\u00e9m Facebook feedu, pln\u00e9ho p\u0159\u00edsp\u011bvk\u016f z dovolen\u00fdch, d\u011bt\u00ed jeho p\u0159\u00e1tel a dal\u0161\u00edch ka\u017edodenn\u00edch radost\u00ed. I p\u0159esto ho na\u0161e reklama zaujala a to p\u0159esn\u011b vytv\u00e1\u0159\u00edme i pro na\u0161e klienty.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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Re\u00e1ln\u00e9 p\u0159\u00edklady toho, \u017ee na\u0161e reklamy zaujmou lidi, kte\u0159\u00ed t\u0159eba v dan\u00e9 chv\u00edli o zm\u011bn\u011b nep\u0159em\u00fd\u0161l\u00ed. A i tak do n\u00ed nakonec jdou.<\/strong><\/p>\n\n\n\n

Uv\u011bdomujete si d\u00edky t\u011bmto re\u00e1ln\u00fdm p\u0159\u00edklad\u016fm, \u017ee i prvot\u0159\u00eddn\u00ed talent, kter\u00fd by se hodil do Va\u0161\u00ed firmy, se mo\u017en\u00e1 schov\u00e1v\u00e1 mezi \u0161irokou ve\u0159ejnost\u00ed<\/strong>, ba i v konkuren\u010dn\u00edch firm\u00e1ch<\/strong> a nevyhled\u00e1v\u00e1 aktivn\u011b nov\u00e9 pracovn\u00ed nab\u00eddky?<\/p>\n\n\n\n

Jedin\u00e1 \u0161ance, jak takov\u00e9ho \u010dlov\u011bka oslovit a p\u0159il\u00e1kat ho, je za pomoc\u00ed aktivn\u00edch kampan\u00ed<\/strong>, kter\u00e9 vyhled\u00e1vaj\u00ed naopak ony jeho a p\u0159il\u00e1kaj\u00ed do Va\u0161\u00ed firmy<\/strong>.<\/p>\n\n\n\n

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A p\u0159esn\u011b na tyto druhy kampan\u00ed se soust\u0159ed\u00edme. Je to doslova n\u00e1\u0161 \u201edenn\u00ed chl\u00e9b\u201c.<\/strong><\/h3>\n\n\n\n

Jsme na to jedin\u00ed experti v \u010cR<\/strong>, nev\u00edme zat\u00edm o nikom jin\u00e9m, kdo by pou\u017e\u00edval Facebook a dal\u0161\u00ed marketingov\u00e9 kan\u00e1ly do takov\u00e9 m\u00edry na denn\u00ed b\u00e1zi a pro tolik klient\u016f jako pr\u00e1v\u011b my<\/strong>.<\/p>\n\n\n\n

A my nav\u00edc garantujeme v\u00fdsledky<\/strong>. To si v\u011bt\u0161ina marketingov\u00fdch firem na triko nevezme, proto\u017ee v\u011bd\u00ed, \u017ee nejsou zdaleka tak dob\u0159\u00ed, jak o sob\u011b tvrd\u00ed.<\/p>\n\n\n\n

My ale v\u00edme, \u017ee dob\u0159\u00ed jsme. Proto\u017ee n\u00e1\u0161 t\u00fdm vznikl na z\u00e1klad\u011b na\u0161\u00ed pr\u00e1ce.<\/p>\n\n\n\n

Tak co, chcete spolupracovat s t\u011bmi nejlep\u0161\u00edmi, kte\u0159\u00ed V\u00e1m p\u0159ivedou ty nejkvalitn\u011bj\u0161\u00ed zam\u011bstnance a je\u0161t\u011b V\u00e1m garantuj\u00ed v\u00fdsledky?<\/strong><\/p>\n\n\n\n

Napi\u0161te n\u00e1m<\/a> a jeden z na\u0161ich specialist\u016f se V\u00e1m ozve.<\/p>\n","protected":false},"excerpt":{"rendered":"

Celou svoji obchodn\u00ed kari\u00e9ru se \u0159\u00edd\u00edm pravidlem, \u017ee pokud n\u011bco prod\u00e1v\u00e1m, mus\u00edm to s\u00e1m pou\u017e\u00edvat a b\u00fdt toho fanou\u0161ek. Ale ne ve smyslu: \u201eProd\u00e1v\u00e1m toto, tak to hold mus\u00edm pou\u017e\u00edvat taky\u2026\u201c Naopak. Ve smyslu: \u201eToto je vynikaj\u00edc\u00ed produkt\/slu\u017eba. To chci. A mysl\u00edm, \u017ee i ostatn\u00edm by to mohlo pomoci, tak pro\u010d jim to neprodat.\u201c Pokud […]<\/p>\n","protected":false},"author":4,"featured_media":12357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133,135],"tags":[],"class_list":["post-11702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr","category-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/11702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/comments?post=11702"}],"version-history":[{"count":0,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/11702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media\/12357"}],"wp:attachment":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media?parent=11702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/categories?post=11702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/tags?post=11702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}