{"id":11568,"date":"2022-09-20T14:38:10","date_gmt":"2022-09-20T12:38:10","guid":{"rendered":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/?p=11568"},"modified":"2022-10-24T20:29:44","modified_gmt":"2022-10-24T18:29:44","slug":"varovani-tohle-si-musite-precist-pokud-nechcete-vyhazovat-penize-oknem-za-nabor-novych-zamestnancu","status":"publish","type":"post","link":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/varovani-tohle-si-musite-precist-pokud-nechcete-vyhazovat-penize-oknem-za-nabor-novych-zamestnancu\/","title":{"rendered":"VAROV\u00c1N\u00cd: Tohle si MUS\u00cdTE p\u0159e\u010d\u00edst, pokud nechcete VYHAZOVAT PEN\u00cdZE OKNEM za n\u00e1bor nov\u00fdch zam\u011bstnanc\u016f."},"content":{"rendered":"\n
<\/div>\n\n\n\n

Jedna z nej\u010dast\u011bj\u0161\u00edch chyb, kterou v\u011bt\u0161ina firem d\u011bl\u00e1 je, \u017ee aby dos\u00e1hli v\u011bt\u0161\u00edch v\u00fdsledk\u016f ve Facebook marketingu (a\u0165 u\u017e cht\u011bj\u00ed prodat v\u00edce slu\u017eeb nebo v na\u0161em p\u0159\u00edpad\u011b naj\u00edt v\u00edce zam\u011bstnanc\u016f), tak si prost\u011b a jednodu\u0161e zv\u00fd\u0161\u00ed budget na reklamu.<\/strong><\/p>\n\n\n\n

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Vid\u00edte se?<\/figcaption><\/figure>\n\n\n\n

Jin\u00fdmi slovy, pokud doposud utr\u00e1celi 500 K\u010d denn\u011b a dost\u00e1vali 10 lead\u016f, p\u0159edpokl\u00e1daj\u00ed, \u017ee kdy\u017e utrat\u00ed 1 000 K\u010d denn\u011b, z\u00edskaj\u00ed 20 lead\u016f.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Celkem logick\u00e9, \u017ee?<\/strong><\/h2>\n\n\n\n

Bohu\u017eel Facebook ani marketing takto nefunguj\u00ed.<\/strong>

Mnohem d\u016fle\u017eit\u011bj\u0161\u00ed je dosah (po\u010det lid\u00ed, kter\u00fdm se m\u016f\u017ee reklama zobrazit) a c\u00edlen\u00ed vhodn\u00fdch segment\u016f lid\u00ed, kter\u00e9 by mohla Va\u0161e reklama zaj\u00edmat. Pokud je toti\u017e Va\u0161e c\u00edlovka (lid\u00e9, kter\u00fdm chcete reklamu zobrazovat) omezen\u00e1<\/strong>, pak jedin\u00e9, \u010deho nav\u00fd\u0161en\u00edm n\u00e1klad\u016f na reklamu dos\u00e1hnete je to, \u017ee se stejn\u00fdm lidem bude Va\u0161e reklama zobrazovat v\u00edcekr\u00e1t.<\/strong><\/p>\n\n\n\n

Ano, n\u011bkdy to m\u016f\u017ee b\u00fdt dobr\u00e9. Ov\u0161em z na\u0161\u00ed zku\u0161enosti v\u00edme (mluv\u00edme o nab\u00edr\u00e1n\u00ed zam\u011bstnanc\u016f), \u017ee kdy\u017e se lidem, kte\u0159\u00ed o danou pozici nestoj\u00ed, bude reklama zobrazovat znovu a znovu, tak n\u00e1zor nezm\u011bn\u00ed a pravd\u011bpodobn\u011b ji dokonce zablokuj\u00ed, co\u017e bude m\u00edt negativn\u00ed dopad na to, jak se da\u0159\u00ed Va\u0161\u00ed reklam\u011b celkov\u011b.<\/p>\n\n\n\n

Pokud by dokonce v\u00edce lid\u00ed reklamu nahl\u00e1silo, mohlo by to v\u00e9st a\u017e k zablokov\u00e1n\u00ed Va\u0161eho marketingov\u00e9ho Facebook \u00fa\u010dtu!<\/p>\n\n\n\n

Toto je toti\u017e n\u011bco, co od potenci\u00e1ln\u00edch klient\u016f sly\u0161\u00edme dnes a denn\u011b<\/strong> jako n\u00e1mitku na spolupr\u00e1ci s extern\u00ed agenturou: \u201ePro\u010d si najmout V\u00e1s? Prost\u011b za u\u0161et\u0159en\u00e9 pen\u00edze zv\u00fd\u0161\u00edm budget na vlastn\u00ed reklamu a dos\u00e1hnu stejn\u00fdch ne-li lep\u0161\u00edch v\u00fdsledk\u016f<\/em>!\u201c<\/p>\n\n\n\n

Jak u\u017e jsem zm\u00ednil, takhle to nefunguje. To je jako nastoupit do sv\u00e9 \u0160kodovky, a abyste jeli rychleji, tak v\u00edce \u0161lapete na plyn. Co takhle rad\u011bji p\u0159e\u0159adit na vy\u0161\u0161\u00ed rychlost? Nebo je\u0161t\u011b l\u00e9pe, p\u0159esednout t\u0159eba do Ferrari? <\/strong>(Hlavn\u011b kdy\u017e je to Ferrari za stejnou cenu nebo dokonce levn\u011bj\u0161\u00ed!)<\/p>\n\n\n\n

<\/div>\n\n\n\n

Jak\u00e9 je tedy nejlep\u0161\u00ed \u0159e\u0161en\u00ed?<\/strong><\/h2>\n\n\n\n

Pov\u00edm V\u00e1m to up\u0159\u00edmn\u011b: Facebook je velmi komplikovan\u00e1 ma\u0161ina a nejlep\u0161\u00ed je, kdy\u017e ji ovl\u00e1d\u00e1 n\u011bkdo zku\u0161en\u00fd, kdo na n\u00ed pracuje dnes a denn\u011b.<\/strong>

Chce to profesion\u00e1la<\/strong>, kter\u00fd v\u00ed p\u0159esn\u011b, co d\u011bl\u00e1 a svoje know-how vylep\u0161uje a vypilov\u00e1v\u00e1 dnes a denn\u011b v ne\u00faprosn\u00e9m bojov\u00e9m \u201eringu\u201c sv\u011bta marketingu na Facebooku. Toho intern\u00ed market\u00e9r nikdy bohu\u017eel nedos\u00e1hne.<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

Co\u017ee?<\/strong><\/h2>\n\n\n\n

Co to sly\u0161\u00edm?<\/strong><\/p>\n\n\n\n

\u017de chcete v\u011bd\u011bt, kde takovou agenturu naj\u00edt? Konkr\u00e9tn\u011b takovou, zam\u011b\u0159enou na v\u00fdkonnostn\u00ed kampan\u011b na Facebooku pro n\u00e1bor nov\u00fdch zam\u011bstnanc\u016f?<\/p>\n\n\n\n

To je dob\u0159e, \u017ee se pt\u00e1te. To my, Prodator, jsme p\u0159esn\u011b takov\u00e1 spole\u010dnost<\/strong>. A pokud kliknete na odkaz n\u00ed\u017ee hned te\u010f, m\u016f\u017eete si domluvit zcela nez\u00e1vazn\u00fd rozhovor s jedn\u00edm z na\u0161ich expert\u016f, kter\u00fd V\u00e1m zdarma ud\u011bl\u00e1 audit Va\u0161ich n\u00e1borov\u00fdch HR proces\u016f a doporu\u010d\u00ed mo\u017en\u00e1 \u0159e\u0161en\u00ed.<\/p>\n\n\n\n

Jsme experti vhodn\u00ed pro V\u00e1s?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Jedna z nej\u010dast\u011bj\u0161\u00edch chyb, kterou v\u011bt\u0161ina firem d\u011bl\u00e1 je, \u017ee aby dos\u00e1hli v\u011bt\u0161\u00edch v\u00fdsledk\u016f ve Facebook marketingu (a\u0165 u\u017e cht\u011bj\u00ed prodat v\u00edce slu\u017eeb nebo v na\u0161em p\u0159\u00edpad\u011b naj\u00edt v\u00edce zam\u011bstnanc\u016f), tak si prost\u011b a jednodu\u0161e zv\u00fd\u0161\u00ed budget na reklamu. Jin\u00fdmi slovy, pokud doposud utr\u00e1celi 500 K\u010d denn\u011b a dost\u00e1vali 10 lead\u016f, p\u0159edpokl\u00e1daj\u00ed, \u017ee kdy\u017e utrat\u00ed […]<\/p>\n","protected":false},"author":8,"featured_media":12367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[131,133,135,129],"tags":[],"class_list":["post-11568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firemni-kultura","category-hr","category-marketing","category-tipy"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/11568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/comments?post=11568"}],"version-history":[{"count":0,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/posts\/11568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media\/12367"}],"wp:attachment":[{"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/media?parent=11568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/categories?post=11568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.prodator.cz\/domains\/old.prodator.cz\/wp-json\/wp\/v2\/tags?post=11568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}